APACHE RR 310 S also known as TVS Akula 310 is a budget sports bike mainly focusing on teenagers. Finally TVS has confirmed the exact date of launch which is 6 December 2017 in Chennai. Akula 310 has been making headlines from the time when it was first spotted in 2016 Auto Expo. Many readers are waiting for the official launch of this machine. Two wheeler automotive market has become so aggressive in this decade that all the big players are launching their own products in every segment. Budget sports/naked category is the mainstream right now in India. Before 2010, Yamaha YZF R15, Honda CBR 250 were the best bikes in that category and there were no handful of options at that time. But the scenario is changing. Now we have CBR 150, KTM DUKE 200, DUKE 390, RC200, RC390, Benelli 302R, Yamaha R3 etc.
It is a irrefutable fact that the competition has become tough in all bike segment. The bike segments that were mainly hold by Yamaha, Honda, Hero etc are now full of foreign players. KTM is now the major trend in the 200-400cc segment by bringing groundbreaking products. KTM offers two naked bikes- Duke 200, Duke 390 and two sports bike- RC200, RC390 in that segment for cheaper price. Will the TVS Akula 310 can be as up-and-coming as KTM?
What Apache RR 310 S offers to biking community is a single cylinder, liquid cooled 313 cc engine that produces around 28Nm of torque at 7,500 rpm and 34PS of power at 9,500 rpm. The same bike with same quality will be sold by BMW as G310R in naked form. Sadly, we won’t get the BMW badge, instead we will have the TVS emblem. BMW had already guaranteed that the quality of both bikes sold in India in TVS badge and exported to other countries in BMW badge will be same. If the bike sold in India had the BMW logo, it will be a sure shot winner and probably outrun the competitor sales values. Why we Indians are treated like this by these companies. TVS branding is not that great considering other brands like KTM, Yamaha, Kawasaki etc. When someone who is brand conscious go for a bike, he won’t choose TVS. It’s just like Bajaj. When looking TVS brand with top bike brands in that segment which one will you choose? Which sounds better ( TVS, KTM, Yamaha, Kawasaki) or ( BMW, KTM, Yamaha, Kawasaki)? I’m damn sure that the BMW logo on TVS Akula 310S will make the bike one step ahead from the competitors. In order to surpass the rival companies sales figures, TVS should do something like that. Pricing is also an issue considering KTM pricing. TVS should bring the price around 2 lakh to become success in the market. Anything above that price in a TVS brand will be probably utter flop.
Current tvs akula 310 price india->3Lakhs (rumour).
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