We have seen many tie ups like Hero and Honda,KTM and Bajaj. Each tie up created a remarkable history in auto industry.The tie up result in making good quality products with the use of latest technologies.Bajaj has recently tied up with the leading Austrian brand KTM which resulted in implementing new technology of KTM in bajaj bikes.And this made their brand more qualitative and added more brand value.
Result of BMW and TVS tie up ?
We know TVS and BMW are good manufacturers.BMW have lots of technology and TVS have high standards of mass production.TVS make cost effective bikes in huge volume and BMW deals with high capacity engines.When these two companies comes in tie up,there occurs miracle vehicles.BMW will provide all his technology to TVS and keeping international standards of quality,TVS will manufacture cost effective vehicles.
There is no news about invested money or shares of either companies.We know in Hero Honda partnership,Honda had a 26% stake in Hero and in case of KTM Bajaj,Bajaj owns a high 47% of KTM.The bikes built by BMW TVS are not only for sale in India.The bikes are made sales across International auto market.So BMW wants the TVS to keep the maximum quality in the new bikes.
By this tie up,TVS will enter to 200 cc segment by launching new 200 cc bikes and also there will be higher capacity models from TVS from this partnership.BMW TVS bikes will be launched only by late 2014 or early 2015.B