Ducati Launching Four New Motorcycles And Other New Programs In India This Year
Italian superbike manufacturer Ducati has marked a significant milestone by completing three successful years in the Indian market. Since its debut in March 2015, Ducati has rapidly expanded its presence by establishing dealerships and service networks across major metro cities in the country. To celebrate this achievement, Ducati plans to launch four new motorcycles in the Indian market this year. Additionally, the company will introduce specialized training programs and engagement initiatives under the Ducati Riding Experience (DRE) brand, aimed at keeping Ducati enthusiasts actively involved.
Expanding Offerings:
As part of its commitment to the Indian market, Ducati is continuously expanding its product portfolio. The company plans to introduce four new motorcycles, providing Indian riders with a wider range of options to choose from. This move reflects Ducati’s recognition of the immense potential in the Indian market and its dedication to meeting the demands of discerning riders.
Enhanced Customer Experience:
Ducati places great emphasis on ensuring a superior customer experience. To cater to the needs of its customers, the company offers unlimited kilometers roadside assistance, providing peace of mind during any unforeseen situations. Additionally, Ducati provides the Ever Red program, a two-year extended warranty that further enhances customer satisfaction by providing comprehensive coverage.
Ducati Financial Services:
Understanding the financial considerations of its customers, Ducati has introduced Ducati Financial Services (DFS) in association with Volkswagen Finance Private Limited (VWFPL). This collaboration offers competitive interest rates, flexible loan tenures, and tailored finance products to Ducati customers. Select models even benefit from a 0% rate of interest, making owning a Ducati more accessible and convenient.
Sergi Canovas, MD of Ducati India, expressed his excitement on the completion of three years in the country. He highlighted the tremendous potential of the Indian market and praised the enthusiasm and passion displayed by Indian riders. Ducati’s focus on building a holistic ecosystem of products and services tailored to the Indian market has further solidified its presence and success in the country.
Ducati’s journey in India has been marked by continuous growth, expansion, and a commitment to delivering exceptional products and experiences to its customers. As Ducati celebrates three successful years, the company’s dedication to the Indian market remains unwavering. With new motorcycle launches, specialized training programs, and engagement initiatives, Ducati continues to strengthen its position and provide Indian riders with world-class products and services.
